next assignment! Making a Booklet

When i first got this lesson about booklet in the DDC class, i was wondering what is booklet? Is it similar with brochure or pamphlet or what? To find out the answers, i did some research from some sources. Hopefully my research could help you all if you also have the same question as i did.
So, What is Booklet?

Booklet is the society communication media that has the purpose to deliver a message to the society, that usually about promotion and prohibition that has a print-out form or look like a book. The main purpose of making a booklet is to make the society which is has the role as the object to understand and follow the message that being sent by the Booklet or this society communication media.

Why Booklet is a good media for communication in society?

Nowadays, we live in a high technology life, where everything has to be practical and easy. And this high technology life, at last makes the society life in a very fast and more global life. Distance and time is no more a big problem in these days life. Booklet and its use as one of the communication media, that also has a strong connection with this high-technology era, could be the alternative way for the society to be a very efficient communication media. It also has an efficient on its process and its result, so we can say that booklet could be the alternative way for this instant and fast life.

And the next question would be, How to make a good Booklet?

If you want to come up with an effective booklet, you should give more attention to its cover. The cover gets the first impression and it must telegraph the personality with the message it conveys. What you need to come up with is covers that will make them want to open it often and be convinced with its content and services. Most booklet make use of attractive and inviting photos on the cover, without the identification and without contents or name of the product. These blind covers on booklet absolutely tell nothing about products or even the services but it captures attention. However, to other readers, it would not be any important.

Therefore, to make sure, you need to have a booklet design that will make the people want to look deeper in your booklet. You should highlight the important facts in your booklet. This will guide the customers about what is new in your services and products or anything else. In order to keep them highlighted, they should be in a different font and color to be recognized. So the point is, you need to know how to make a successful and effective booklet, which includes the standards, quality, design and style. What is important is that you know how to harmonize the colors, size, background and the context of the booklet printing process.

All those informations i got from some good sources, have given me enough knowledge about booklet, and next assignment, well, no doubt : Making a Booklet!!
I decided to make a booklet that could give a useful explanation and at the same time could also promote something. And finally i chose to make a booklet about : Wonders of Spain.
So, this booklet intended to deliver an explanation about how beautiful Spain is, and at the same time, promote the country.
I tried to apply all knowledge i`ve got from my research to my work on this booklet. From my research, i know that the most important thing of a booklet, beside its content, is it has to have an attractive and eye-catching cover. Since my booklet is about Wonders of Spain, i put many amazing pictures of Spain`s wonders in the cover. The purpose of doing this is to invite people to come and read it because they will attracted by the photos displayed on the cover.

COVER

And for the content, i tried to focus on all theories and also tried to make it based on the basic principle of designing booklet, such as; unity, contrast, harmony, proportion, rhythm, and balance.

1.       Unity

The elements that exist in my booklet are; images, text, title, etc. Unity here means that we have to unite them, because a booklet actually is a unity, one page doesn`t goes for its page only; it goes for the whole booklet. To get the unity, I chose the same background color (look at the pictures)for the whole booklet. I also chose the same font for the title and for the text. Because if it`s all has the different types, it won`t look unite together, it will look like each page stands for itself, which is a big mistakes for a project such as a booklet.

2.       Contrast

Contrast intended to make the effort for the booklet, so it can catch attention. And for this part, I chose to get its contrast by showing the wonders’ pictures. And by the elegant and not too much coloring background, the contrast will be very good, and people would get the focus on the pictures and the title, which also will attract them to see the whole pages of the booklet.

Unity, Contrasty, Harmony

3.       Harmony

The main purpose of this booklet is to tell the reader about the Wonders of Spain, which also about the beauty of architecture and history there. So it is about the beauty, right? And so, to make a good harmony between them, I chose the type of Font which also looks pretty and also make the layout looks good with all pictures contained there. So the harmony here is by choosing the right design for every item that exists in this booklet.

4.       Proportion

Proportion here means that we have to know how to make a good combination from the size of the font, the type of the font, the layout of the text, the pictures, etc. This booklet uses a big enough size for the text and also for the title, so that everyone can read it. The type of the font used here also harmonizes with the whole booklet. And the layout of the pictures, the title, and the text in each pages made to make it look more attractive, but not too much, since this is not a too cheerful booklet, it`s more elegant one, so everything should be in a good and right proportion.

Placing the photos and the text in a various way to make a good Proportion

5.       Rhythm

Actually, a booklet is just a book with the text, and maybe with pictures, and it could be so boring for anyone to read it. And that`s why we have to make people get interest to see and read it. Booklet should know how to drives the eyes who look at them to the right place, so that tit could reach its purpose. For this booklet, I'll take an example; from the top they`ll see the title or the name of the wonders with that pretty type of font, and then they`ll see the pictures and amazed with its beauties and will be so excited to read the text about it, so that`s how the rhythm goes (as you can see from all my booklet`s pages i`ve shown here).
Balance

6.       Balance here means that we can`t be too focus on one part of the design, we have to get the focus to all of it and make sure it is balance. For example, in this booklet, it has enough pictures and enough text, because, for example, if it has too many words, people would get bored and it won`t be so interesting anymore, also if it has too many pictures with little explanation, people won`t get the information clearly from the booklet and it`s going to be useless and will not reach its purpose which is to tell the reader about the wonders of Spain. So everything has to have a balance.

Balance is important

And last but not least, how you bind the booklet also matter, because a bad bind would make the booklet look ugly, so you have to make sure choosing the right bind for the booklet. And for my booklet, i chose the spiral type of binding, because i think this one is the most ideal one fro any kind of booklet.

Spiral bind

And that is my Booklet for the assignment! Hopefully i got a good mark for this project :D

Sources:
http://www.findsomearticles.com/articles/1/Advertising-275/160526/The-Basic-Rules-to-make-a-Good-Brochure.html