A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Posters are designed to be both eye-catching and convey information. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork. Another type of poster is the educational poster, which may be about a particular subject for educational purposes.
The main purpose of making a poster is to deliver a message, and while we`re delivering the message, design it as eye-catching as we could is a must! Because people won't be so interest to see a boring poster, right? But however, first of all, focus on the main purpose, which is: to communicate a message. How to make a communicative poster? The main thing is: make sure the text is clear enough and easy to be read. We have to make sure that the poster we are making has a clear enough text and can be read in an ideal distance (about 1-1.5 meters). So, the size, the type, and the layout of the text is the main thing and the main rules of designing a Poster. An interesting layout, background, type of font, and Colors also very important in designing Poster. Especially colors. After you make sure your Poster is clear enough, you also have to make sure it has a good color combining. Because the bad combining and proportion of colors would annoy the reader. So,make sure you know how to combine the color, and make sure the colors also communicate about the content of you Poster.
There are some basic rules of making a poster. Posters are an advertising tool meant to capture the attention of customers while one the move. Poster printing is not worth the cost unless it successfully brings a high ROI (Return of Investment). The difficult part of designing posters is that they have to be able to capture attention in one glance, and in that one glance, a reader should be able to immediately discern the message. Therefore, following some basic graphic design rules is vital to the effectiveness of your posters.
1. Limit your text. For maximum text use 1/3 text to 2/3 visuals. So you have to limit the text for your poster design, otherwise people will not pay attention on your poster and will not get the message that your poster try to deliver, since they will be lazy to read a poster that is full of text. And a poster with a too much texts will not be so interesting, it will be boring instead.
2. Choose an image or two that portrays your message well. Images should be able to capture attention and also relate to the purpose of the poster.
3. Use no more than two types and only three or four font sizes. Order of importance determines which size to use for text. For instance, the headline should be the largest, while the benefits should be a smaller size.
4. Don’t go overboard on color. The background should be a muted color or should contrast the text color. Because when a poster doesn’t have a contrast between the background and the text, it will confuse the people who see it. And it also will ruin the main purpose of the poster, that is to deliver a message to the people.
5. When it comes to the layout, leave lots of space. Control the eye flow by grouping information logically and using space to draw the reader through the layout.
6. Design more than one layout. Try different colors, fonts, sizes to see what is the most appealing.
7. Finding the right company for poster printing can be a hassle. Use a wholesale printer for low cost but also make sure to find one that uses the four color method. A printer should offer several sizes, paper types, and other services that you might need.
Don`t forget the posters are for reaching a large amount of people in certain areas, so once you have designed an intriguing poster, place it in the locations with the highest traffic. Then sit back and wait for the results of your tasteful and appealing poster. And anyway, to reach you goal on making poster, which is to deliver a message to many people, it is not a sin to make or to show some oddity, such as; wrong grammar, or weird font, or very bright font colors, with the purpose to attract more attention, as long as it will not bother the clarity of the Poster. These are some examples of a posters design.
This is the poster i made for the firs assignment:
The rules of this assignment is to make a poster without any picture. This poster is about a prohibition of smoking in campus area. i chose a big "scary" and red colored font to make it looks a bit dramatize, and i chose yellow for the "campus area", showing the symbol color of University of Indonesia, which is yellow. This poster is a simple poster, but i think it really emphasize the thing that needed to be emphasized here, which is the message of do not smoking in campus area, it doesnt have to be a too much-decoration poster one to deliver this kind of message, that`s why i made it that way.
Sources:
http://en.wikipedia.org/wiki/Poster
http://www.wikihow.com/Use-Different-Fonts-on-Your-PostersThis is the poster i made for the firs assignment:
The rules of this assignment is to make a poster without any picture. This poster is about a prohibition of smoking in campus area. i chose a big "scary" and red colored font to make it looks a bit dramatize, and i chose yellow for the "campus area", showing the symbol color of University of Indonesia, which is yellow. This poster is a simple poster, but i think it really emphasize the thing that needed to be emphasized here, which is the message of do not smoking in campus area, it doesnt have to be a too much-decoration poster one to deliver this kind of message, that`s why i made it that way.
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